Privacy policy

We and our partners (including Google) use cookies and similar technologies for personalized and non-personalized advertising, analytics, measurement, audience analysis, and product development. Learn how Google uses your data: https://business.safety.google/privacy/

elty ("we", "us", or "our"), operated by EcomWhale LLC, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, make a purchase, or otherwise use our services ("Services").

By using our Services, registering an account, or making a purchase, you confirm that you have read, understood, and agree to the collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and Key Terms

  • Cookie: A small data file stored in your browser, used to remember preferences, provide analytics, and display advertisements.
  • Company ("we", "us", "our"): EcomWhale LLC (operating as elty), responsible for your data.
  • Device: Any internet-connected device used to access our Services.
  • Personal Data: Information that directly or indirectly identifies you, such as your name, email address, phone number, shipping/billing address, payment details, or IP address.
  • Service: The website, store, and related tools operated by elty.
  • Third-Party Service: Advertisers, analytics providers, carriers, or marketing partners who help us operate or improve our Services.
  • You: The person using or interacting with our Services.

Information We Collect

We may collect the following categories of information:

  • Contact data: name, email address, phone number, billing and shipping addresses.
  • Financial data: payment card details (processed securely by our payment providers).
  • Account data: username, password, preferences.
  • Transaction data: products viewed, added to cart, purchased, returned, or exchanged.
  • Communications: messages sent to us (e.g. support enquiries).
  • Device/usage data: IP address, browser type, interaction data, cookies.

We collect this information directly from you, automatically via cookies and tracking technologies, from our service providers (e.g. Shopify), or from partners where you have given your consent.

How We Use Your Data

We use the information collected to:

  • Provide and improve our Services: process orders, arrange shipping, manage accounts, handle returns, and improve our website and products.
  • Marketing and advertising: send promotional emails (where permitted) and display ads on and off our site, including personalized ads; conduct ad measurement and audience analysis.
  • Analytics: understand website performance and product interest to improve user experience.
  • Security and fraud prevention: detect, prevent, and investigate fraudulent or illegal activity.
  • Customer support: respond to enquiries and provide updates.
  • Legal compliance: meet tax, accounting, and regulatory obligations.

Third-party data use (Google and others): We use Google services (e.g. Google Ads and Google Analytics), which may process personal data for advertising and measurement purposes. Where consent is given, Google will use your data as described here: https://business.safety.google/privacy/. Other partners may process data in accordance with their own privacy policies.

Legal bases (EEA/UK): Where required, we process data on the basis of contract, legitimate interests, consent (e.g. for marketing/cookies), and legal obligation.

How We Share Your Data

We may disclose your data in the following circumstances:

  • Shopify and service providers: for payment processing, order fulfilment, data hosting, analytics, customer support, or shipping.
  • Marketing/advertising partners: to deliver targeted ads. You may opt out (see Your Rights section).
  • At your direction: e.g. social media login or integrations.
  • Within our corporate group/affiliates.
  • For legal reasons or business transactions: to comply with the law, respond to legal processes, enforce our terms, or in connection with a merger or acquisition.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify may process your data to provide and improve the platform. Shopify may also use your interactions across different merchants to support features such as fraud detection and advertising services.

Cookies and Advertising

We use cookies and similar technologies to operate our website, remember preferences, analyze traffic, and personalize advertising.

Some cookies are essential; others are used for analytics or advertising. You can manage your cookie preferences at any time via the Cookie Settings link in our website footer.

We may also use cookies for interest-based advertising. These help us show relevant ads and limit repetitive advertising. You may opt out via the Cookie Settings link in the footer, by visiting our Cookie Policy, or by using browser signals such as Global Privacy Control (GPC), which we respect.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access your data / know what data we hold about you.
  • Request correction or deletion of your data.
  • Transfer your data to another service.
  • Restrict or object to processing.
  • Withdraw consent (where applicable).
  • Opt out of targeted advertising or data sharing.

You may also unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.

California/US state rights: We may process personal data for behavioral advertising across contexts ("targeted advertising"). You may opt out via the Cookie Settings link in the footer, by visiting our Cookie Policy, or by using the supported Global Privacy Control (GPC) signal. We do not knowingly sell or share the personal data of individuals under the age of 18.

EEA/UK residents: You also have the right to object to certain processing and to lodge complaints with your local data protection authority.

Requests can be submitted using the contact details below. We may ask you to verify your identity before fulfilling a request.

Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy. For example:

  • Order records and invoices: 7 years (tax/legal requirements).
  • Account data: for the duration of the account plus up to 24 months.
  • Marketing consents: until withdrawn.

When personal data is no longer needed for the purposes described, we securely delete or anonymize it.

Security

We apply technical, administrative, and organizational safeguards to protect your data. However, no system is completely secure. Please do not submit sensitive information through unsecured channels.

Children's Privacy

Our Services are not directed at individuals under the age of 18, and we do not knowingly collect personal data from such individuals. If you believe a person under 18 has provided us with personal data, please contact us to request its deletion.

International Transfers

We may transfer your data outside your country, including to the United States, Canada, or other jurisdictions. Where required, we apply safeguards such as the EU Commission's Standard Contractual Clauses or their UK equivalents.

Changes

This Privacy Policy may be updated periodically. Updates will be posted here with a revised "Last Updated" date. Where required by law, we will notify you of any changes.

Contact

For questions or requests, please contact us:

We do not currently appoint a Data Protection Officer. For all privacy-related enquiries, please contact us using the details above.